(Australia-NewsWire.Com, January 24, 2016 ) Jilliby, New South Wales -- Rig Ninja, a Guitar Cable company selling on Amazon, has been marketing guitar cables for only seven months. Their previous supplier was chosen after some research and enquiries with several potential companies. Given the supplier was located in China, Rig Ninja operations are in Australia and the product is sold on Amazon in the United States, there was a limit to the due diligence that Rig Ninja could undertake. It was later found that their previous supplier was not a manufacturer but a wholesaler. Because the supply company sourced from a manufacturer, it seems adequate testing was not undertaken before packaging and shipping the guitar cables to Amazon FBA.
Rig Ninja say that in hindsight, they could have gone further to ensure the product was tested using more rigorous means. Generally the previous supplier provided good service but did not take responsibility for the quality of the product. While there were only a small number of faulty cables in the shipment, Amazon has high standards for sellers including benchmarks for customer satisfaction. The defect rate was too high and put pressure on Rig Ninja's status as a seller on Amazon. Rig Ninja's warranty processes ensured that customers who received a defect product were given a full and immediate refund on request.
A new supplier has been located for Rig Ninja's guitar cable products, this time after extensive due diligence and interviews with many potential suppliers. The new supplier this time is actually the manufacturer of the product and this means that they will be much more accountable for the quality and defect rates. Significantly more testing is assured when the product is coming directly from the manufacturer. When asked about their quality control processes the new supplier was able to detail an extensive testing regime to Rig Ninja which ensured greater satisfaction and trust that the end product will live up to the high standards of buyers in the Amazon marketplace.
Sample products were ordered from the new manufacturer and put through additional testing measures by Rig Ninja staff in real world conditions. The product was given the thumbs-up after many hours of rough handling and usage on actual musical equipment. The new supplier has been able to deliver improvements in communication between the companies and suggest design features and configuration improvements. The result has delighted research and design staff from Rig Ninja who believe they have a much-improved product to put to market. A representative from Rig Ninja said "We are looking forward to a long relationship with our new manufacturer and believe our customers will benefit from the new partnership".
About Rig Ninja
Rig Ninja provides a range of products that help guitarists get the most out of their equipment. The company is a supplier of quality guitar and amplifier accessories. Their vision is to provide first class products and service to inspire music enthusiasts and professionals to deliver a masterful performance and craft a sound that they can truly be proud to own.