(Australia-NewsWire.Com, February 13, 2015 ) Sydney, New South Wales -- New Business startup Little Red Shepherd, has today launched its first consumer brand into the US market. The company's first product is a monopod called The Anchor, which marks an entrance into the highly competitive camera accessories category. Little Red Shepherd aim to differentiate from competition through production values, target audience and usage occasion.
The new Anchor brand launches with the mantra ‘Captain Your Camera', which represents the ability to control a camera or GoPro, whilst placing the user in the frame when capturing life's best moments. The brand aims to move away from the tourist-centric selfie-stick stigma attached to monopods, and into a more wide ranging outdoor sports positioning. This will include a focus on alignments with snowboarding, mountain biking, surfing and a range of other active sports and hobbies.
"Our new brand facilitates those who embrace an active and challenging lifestyle, and enables them to be part of their own footage. Whether they wish to record this for themselves, or share their experiences with others, The Anchor ensures they stay in control, and in the picture," said Stu McLaughlin, The Anchor Brand Co-Founder and Managing Director. "The Anchor brand is our symbol of control and reliability. We will be investing in a wide number of avenues to encourage and celebrate active sporting participation as our brand grows, with the ultimate aim of making the Anchor brand synonymous with high energy, active sports."
The Anchor brand announced their belief that the adrenaline fuelled moments a person lives whilst riding a half-pipe, biking down a rocky drop off or even jumping out of a plane, have the ability to be made more memorable by the inclusion of that person in the shot.
"These are the moments of pure adrenalin buzz that need to be captured, re-watched, and, if desired, shared with the world, ensuring everyone can see who's in the driving seat. GoPros and cameras are awesome for capturing great footage, and now we all get to be the star of the show during these personal moments of awesomeness."
The Anchor Monopod's promise is one of strength, robustness, light-weight design and ease of use, allowing the product to be confidently taken into outdoor sport locations without the fear of damage. The brand launches with a money back guarantee to support this promise.
About Little Red Shepherd
The rugged and playful Anchor™ Monopod is a new and exciting brand of camera & GoPro accessory from the Little Red Shepherd company. The Anchor™ brand is aimed at adrenalin sports & outdoor enthusiasts. Additional brand and product information is available at The Anchor™ website. (www.captainyourcamera.com)