(Australia-NewsWire.Com, August 28, 2013 ) South Melbourne, Australia -- David Mihm at the marketing analytics firm Moz, has put together an invaluable survey this year to help businesses harness the power of SEO rankings by collecting information and tips from 35 of the best local marketing experts. Participants evaluated the influence of key ranking factors of this year, after the launch of Penguin 2.0, and prioritized the ones that they believe contribute to the best SEO rankings.
This year’s results were released earlier this month and help provide a strong blueprint for businesses, both new entrants and established in the local search space, and how to limit marketing budgets and generate a great visibility. The theme then, is perhaps “less is more”.
The first section of the survey dealt with where to prioritize local marketing efforts, to identify the important of eight thematic clusters of ranking factor that affect search rankings the most. This includes place page signals, on-page signals, external location signals, link signals, review signals, personalization and social, mobile and behavioral signals.
Other characteristics looked at positive ranking factors and avoiding negative ranking factors, such as mismatched NAP information across the web, incorrect business categories, presence of multiple google places landing pages, reports of violations on a business’s Google Places landing page,and the absence of NAP information on a website completely.
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