(EMAILWIRE.COM, August 03, 2013 ) June 25, 2013 – Four days ago, last June 21st, the Facebook-owned company Instagram application launched a video-sharing tool that allows its 130 million users to share 15-second moments of their life.
On a news article by AdWeek, most marketers are thrilled about this major update because it serves as a new platform for online marketing. Although Instagram does not currently have paid advertising, plenty of brands and companies have created their own accounts in order to reach the masses. They make use of popular hash-tags to attract potential clients into viewing their campaigns.
Before InstagramÂ’s videos, online video marketing for mobile devices has already been a major arm of the whole Search Engine Optimization (SEO) trend. According to a report by Outbrain, 87 percent of marketers use videos as a powerful means of web promotion. In addition, social media is the most popular channel used to drive consumer traffic to the ad campaigns. As of the moment, ad companies use social networks such as YouTube and Vine, a mobile application bought by Twitter.
Instagram is expected to increase the online visitors and supporters of brands with video accounts in the next few months. The Byte Mobile Analytics Reports show that videos currently account for almost 50 percent of the traffic generated by smartphones and tablet devices.
According to Binh An Nguyen of Market Ease Business Promotions, when it comes to internet advertising, “It is important to make sure that you are not using outdated strategies that no longer work.” In their site, Market Ease also points out that “Recent statistics by Nielsen have shown that what people want are videos.”
Business owners who wish to build their web presence through SEO and internet marketing can visit Market EaseÂ’s website at http://www.marketease.com.au.
About Market Ease:
Market Ease Business Promotions has been around since 2006. It is a leading provider of SEO and Google Adwords PPC services to various businesses located across Australia and around the world.
As of today, the company has helped hundreds of business owners and companies across 5 different countries, namely, Australia, New Zealand, UK, US and Canada, make their businesses grow immensely by means of the internetÂ’s power and modern digital marketing.
The companyÂ’s methods and strategies have helped them win major business awards such as the BRW fast 100 list, BRW Client Choice Winner, The Ernst & YoungÂ’s Entrepreneur of the Year, the Telstra Business awards and more.
They have two main offices in Australia – one in Adelaide, and one in Sydney. Visit their website at http://www.marketease.com.au or call them through 1 300 662 990 to get increased website traffic and online visibility and seen as one of the top enterprises in your industry.